Fox News

==Slogan==
Fox News Channel originally used the slogan "Fair and Balanced", which was coined by network co-founder Roger Ailes while the network was being established. ''[[The New York Times]]'' described the slogan as being a "blunt signal that Fox News planned to counteract what Mr. Ailes and many others viewed as a [[liberal bias]] ingrained in television coverage by establishment news networks".<ref name="nyt-fairandbalanced">{{cite news |url=https://www.nytimes.com/2017/06/14/business/media/fox-news-fair-and-balanced.html |archive-url=https://ghostarchive.org/archive/20220102/https://www.nytimes.com/2017/06/14/business/media/fox-news-fair-and-balanced.html |archive-date=January 2, 2022 |url-access=limited |url-status=live |title=Fox News Drops 'Fair and Balanced' Motto |first=Michael M. |last=Grynbaum |date=June 14, 2017 |newspaper=The New York Times |access-date=June 15, 2017}}{{cbignore}}</ref><ref name="salon-fairandbalanced">{{cite web |url=http://www.salon.com/2017/06/15/fox-news-no-longer-fair-or-balanced-right-wing-network-sheds-longtime-slogan/ |title=Fox News no longer "fair and balanced" as network sheds longtime slogan |first=Matthew |last=Sheffield |date=June 15, 2017 |website=Salon |access-date=June 16, 2017 |archive-date=December 10, 2020 |archive-url=https://web.archive.org/web/20201210144019/https://www.salon.com/2017/06/15/fox-news-no-longer-fair-or-balanced-right-wing-network-sheds-longtime-slogan/ |url-status=live }}</ref> In a 2013 interview with [[Peter Robinson (speechwriter)|Peter Robinson]] of the [[Hoover Institution]], Rupert Murdoch defended the company's "Fair and Balanced" slogan saying "In fact, you'll find just as many Democrats as Republicans on and so on".<ref>{{cite news |title=Rupert Murdoch discusses the future of journalism |url=https://www.hoover.org/research/rupert-murdoch-discusses-future-journalism |website=Hoover Institution |access-date=September 3, 2020 |archive-date=October 31, 2020 |archive-url=https://web.archive.org/web/20201031013143/https://www.hoover.org/research/rupert-murdoch-discusses-future-journalism |url-status=live }}</ref>

In August 2003, Fox News [[Fox v. Franken|sued]] comedian [[Al Franken]] over his use of the slogan as a subtitle for his book, ''[[Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right]]'', which is critical of Fox News Channel.<ref name="foxsuit">{{cite news |url=https://www.washingtonpost.com/archive/lifestyle/2003/08/12/three-little-words-fox-news-sues/e77e7fbc-8e95-4ef0-a6b2-57b091b031a5/ |title=Three Little Words: Fox News Sues |last=de Moraes |first=Lisa |date=August 12, 2003 |newspaper=[[The Washington Post]] |access-date=October 17, 2019 |archive-date=October 30, 2020 |archive-url=https://web.archive.org/web/20201030205820/https://www.washingtonpost.com/archive/lifestyle/2003/08/12/three-little-words-fox-news-sues/e77e7fbc-8e95-4ef0-a6b2-57b091b031a5/ |url-status=live }}</ref> The lawsuit was dropped three days later, after Judge [[Denny Chin]] refused its request for an [[injunction]]. In his decision, Chin ruled the case was "wholly without merit, both factually and legally". He went on to suggest that Fox News' trademark on the phrase "fair and balanced" could be invalid.<ref name="foxloss">{{cite web |url=http://www.cnn.com/2003/LAW/08/22/fox.franken/ |title=Fox News loses attempt to block satirist's book |last=Hirschkorn |first=Phil |date=August 22, 2003 |publisher=CNN |access-date=October 17, 2019 |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230013959/http://www.cnn.com/2003/LAW/08/22/fox.franken/ |url-status=live }}</ref> In December 2003, FNC won a legal battle concerning the slogan, when [[AlterNet]] filed a cancellation petition with the [[United States Patent and Trademark Office]] (USPTO) to have FNC's trademark rescinded as inaccurate. AlterNet included [[Robert Greenwald]]'s documentary film ''Outfoxed'' (2004) as supporting evidence in its case.<ref name="coyle">Coyle, Jake (July 19, 2004). "Advocacy Groups Challenge Fox News Slogan". Associated Press.</ref> After losing early motions, AlterNet withdrew its petition; the USPTO dismissed the case.<ref>{{cite web |url=http://ttabvue.uspto.gov/ttabvue/ttabvue-92042790-CAN-1.pdf |archive-url=https://web.archive.org/web/20160113041920/http://ttabvue.uspto.gov/ttabvue/ttabvue-92042790-CAN-1.pdf |archive-date=January 13, 2016 |url-status=live |title=Cancellation Petition |date=December 22, 2003 |website=[[Trademark Trial and Appeal Board]] |access-date=October 17, 2019}}</ref> In 2008, FNC used the slogan "We Report, You Decide", referring to "You Decide 2008" (FNC's original slogan for its coverage of election issues).

In August 2016, Fox News Channel began to quietly phase out the "Fair and Balanced" slogan in favor of "Most Watched, Most Trusted"; when these changes were reported in June 2017 by [[Gabriel Sherman]] (a writer who had written a biography on Ailes), a network executive said the change "has nothing to do with programming or editorial decisions". It was speculated by media outlets that Fox News Channel was wishing to distance itself from Ailes' tenure at the network.<ref name="nyt-fairandbalanced"/><ref name="salon-fairandbalanced"/><ref>{{cite web |url=https://www.bbc.com/news/world-us-canada-40289497 |title=Fox News drops 'fair and balanced' slogan without announcement |work=BBC News |date=June 15, 2017 |access-date=June 15, 2017 |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230112459/https://www.bbc.com/news/world-us-canada-40289497 |url-status=live }}</ref> In March 2018, the network introduced a new ad campaign, ''Real News. Real Honest Opinion.'' The ad campaign is intended to promote the network's opinion-based programming and counter perceptions surrounding "[[fake news]]".<ref>{{Cite web |url=https://www.thedailybeast.com/fox-news-debuts-new-slogan-real-news-real-honest-opinion |title=Fox News Debuts New Slogan: 'Real News. Real Honest Opinion.' |date=March 12, 2018 |website=The Daily Beast |access-date=March 14, 2018 |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230135034/https://www.thedailybeast.com/fox-news-debuts-new-slogan-real-news-real-honest-opinion |url-status=live }}</ref><ref>{{Cite news |url=https://thehill.com/homenews/media/377926-fox-news-launches-new-ad-campaign-real-news-real-honest-opinion/ |title=Fox News launching new ad campaign: 'Real news. Real honest opinion' |last=Balluck |first=Kyle |date=March 12, 2018 |website=The Hill |access-date=March 14, 2018 |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230041510/https://thehill.com/homenews/media/377926-fox-news-launches-new-ad-campaign-real-news-real-honest-opinion |url-status=live }}</ref>

In mid-November 2020, following the election, Fox News began to use the slogan "Standing Up For What's Right" to promote its primetime lineup.<ref>{{Cite web|date=November 18, 2020|title=Fox News says new campaign, 'Standing Up For What's Right,' is not a reaction to Trump's tirades|url=https://adage.com/article/media/fox-news-says-new-campaign-standing-whats-right-not-reaction-trumps-tirades/2295666|access-date=December 11, 2020|website=Advertising Age|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205232413/https://adage.com/article/media/fox-news-says-new-campaign-standing-whats-right-not-reaction-trumps-tirades/2295666|url-status=live}}</ref>